4on
@4on_usa
City Cup Sponor; Providing grip and performance products with exclusive giveaways for attendees.
Engagement Metrics
Alpha Story
Nov 30, 20254on (@4on_usa) is a Swedish padel equipment brand with 1,234 followers, serving as the official USA distributor for performance products including TotalGrip Spray, TotalSpin, TotalDry, Overgrip, SwiftGrip, and Padel Balls. Their bio mentions sponsorship of City Cup events with exclusive giveaways, positioning them as an active tournament partner. External research confirms their strong padel focus as a revolutionary brand from Sweden specializing in equipment designed to maximize padel game performance. With 224 posts, 4on maintains consistent content sharing focused on product demonstrations, tournament sponsorships, and performance tips. Their product line addresses specific padel performance needs—grip enhancement, spin control, sweat management, and equipment optimization—demonstrating deep understanding of the sport's technical requirements. The Swedish origin adds credibility through association with padel's European roots and manufacturing excellence, positioning them as a premium performance brand. For padel brands seeking distribution partnerships or co-marketing opportunities, 4on offers strategic value through their established USA presence and tournament sponsorships. Their product focus on performance optimization aligns with competitive players' needs, making them a natural partner for brands targeting serious players. The combination of product expertise, tournament presence, and direct-to-consumer distribution creates multiple partnership pathways for equipment brands, apparel companies, and facility operators looking to reach performance-focused padel players in the United States. Their tournament sponsorship strategy shows they understand the importance of being visible where players gather, creating natural co-marketing opportunities.