Alpha of the Day

Story spotlights covering key players in the padel and racket sport world. Crafted daily.

4on

4on

@4on_usa

City Cup Sponor; Providing grip and performance products with exclusive giveaways for attendees.

1.2K
Followers
944
Following
224
Posts
NanoContent Creator
Sweden
Padel

Engagement Metrics

4.5x
View/Follower Ratio

Alpha Story

Nov 30, 2025

4on (@4on_usa) is a Swedish padel equipment brand with 1,234 followers, serving as the official USA distributor for performance products including TotalGrip Spray, TotalSpin, TotalDry, Overgrip, SwiftGrip, and Padel Balls. Their bio mentions sponsorship of City Cup events with exclusive giveaways, positioning them as an active tournament partner. External research confirms their strong padel focus as a revolutionary brand from Sweden specializing in equipment designed to maximize padel game performance. With 224 posts, 4on maintains consistent content sharing focused on product demonstrations, tournament sponsorships, and performance tips. Their product line addresses specific padel performance needs—grip enhancement, spin control, sweat management, and equipment optimization—demonstrating deep understanding of the sport's technical requirements. The Swedish origin adds credibility through association with padel's European roots and manufacturing excellence, positioning them as a premium performance brand. For padel brands seeking distribution partnerships or co-marketing opportunities, 4on offers strategic value through their established USA presence and tournament sponsorships. Their product focus on performance optimization aligns with competitive players' needs, making them a natural partner for brands targeting serious players. The combination of product expertise, tournament presence, and direct-to-consumer distribution creates multiple partnership pathways for equipment brands, apparel companies, and facility operators looking to reach performance-focused padel players in the United States. Their tournament sponsorship strategy shows they understand the importance of being visible where players gather, creating natural co-marketing opportunities.

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grace cheng | TravelCreator✨

grace cheng | TravelCreator✨

@graceccheng

📍#nyc ✨i don't sugarcoat traveling 👊🏼 pickleball addict (on my way to 5.0) 💌: hello@gracietravels.com

📷instagramMegaContent Creator📍 NY, United States
289.1K
Followers
988
Following
452
Posts
Engagement Metrics
0.5x
View/Follower Ratio
151.5K
Avg. Views
37/100
Engagement Value
32/100
Influence Score
Alpha Story
Nov 29, 2025

Grace Cheng (@graceccheng) is a verified travel content creator with 289,060 followers who brings an authentic blend of wanderlust and athletic lifestyle to her NYC-based platform. Her bio prominently features her identity as a "pickleball addict (on my way to 5.0)," positioning her as a serious recreational athlete within one of America's fastest-growing racquet sports communities. Her substantial following consists of travel enthusiasts, urban millennials, and fitness-conscious young professionals—demographics that overlap significantly with padel's emerging U.S. market. With nearly 300K followers and verified status, Grace commands meaningful reach within lifestyle and athletic communities. Her authentic enthusiasm for pickleball, evidenced by her skill progression goal to reach 5.0 rating, demonstrates the competitive mindset and athletic dedication that translates naturally to padel. The crossover potential for padel partnerships is exceptionally strong. Pickleball and padel share remarkable similarities—both are doubles-dominant racquet sports emphasizing strategy, quick reflexes, and social play. Players who excel at one sport often gravitate toward the other, seeking variety and new challenges. Grace's established credibility in the racquet sports space, combined with her travel-focused content style, creates natural storytelling opportunities around discovering padel courts internationally or exploring the sport's European roots. For padel brands targeting the lucrative pickleball crossover audience, Grace offers authentic access to nearly 300,000 engaged followers already invested in racquet sports culture. Her travel creator angle provides unique content opportunities—featuring padel destinations, international club experiences, or European padel culture—that pure sports influencers cannot deliver. A partnership would position padel as the next evolution for competitive pickleball players seeking international sport experiences, leveraging her verified credibility to drive trial among an untapped, highly relevant demographic.

grace cheng | TravelCreator✨

Nov 29, 2025

Grace Cheng (@graceccheng) is a verified travel content creator with 289,060 followers who brings an authentic blend of wanderlust and athletic lifestyle to her NYC-based platform. Her bio prominently features her identity as a "pickleball addict (on my way to 5.

Albert Company Bolós

Albert Company Bolós

@alcobo80padel

Professional Padel coach, Master Padel Coach at Padelhaus NYC, CEO of ABC Padel Academy, and National coach for Denmark.

📷instagramNanoPlayer📍 NY, United States
1.3K
Followers
848
Following
232
Posts
Engagement Metrics
N/A
View/Follower Ratio
N/A
Avg. Views
Alpha Story
Nov 28, 2025

Albert Company Bolós (@alcobo80padel) is a professional padel coach and Master Padel Coach at Padelhaus NYC, serving as CEO of ABC Padel Academy and National coach for Denmark. With 1,322 followers and over 232 posts, he represents a high-value padel industry professional with deep expertise in coaching, facility management, and international padel development. His credentials include over 15 years of on-court experience, coaching top-ranked players in Spain, Denmark, and Sweden, and a proven track record with international talent in FIP, A1, and WPT events. His content showcases professional padel coaching, tournament participation, and his role in developing padel in New York City through Padelhaus. His audience consists of padel players, coaches, facility operators, and padel enthusiasts in the United States and Europe. This niche, engaged audience offers padel brands access to decision-makers in the coaching and facility space, as well as serious players seeking to improve their game. For padel equipment companies, clubs, and training facilities, Albert Company Bolós offers unparalleled credibility as a Master Padel Coach with international experience. His background coaching in FIP, A1, and WPT events, combined with his role as National coach for Denmark and CEO of ABC Padel Academy, provides him with the expertise to authentically evaluate and promote padel products, training programs, and facilities. His position at Padelhaus NYC further strengthens his position as a credible advocate for padel in one of America's fastest-growing markets. A partnership with Albert Company Bolós would provide padel brands with access to a professional coaching and facility operator audience that includes coaches, facility managers, and competitive players—the exact demographic that drives padel market expansion and product adoption. His credibility as a Master Padel Coach, combined with his international experience and business acumen, makes him an ideal partner for brands seeking to establish credibility and reach decision-makers in the rapidly growing U.S. padel market.

Albert Company Bolós

Nov 28, 2025

Albert Company Bolós (@alcobo80padel) is a professional padel coach and Master Padel Coach at Padelhaus NYC, serving as CEO of ABC Padel Academy and National coach for Denmark. With 1,322 followers and over 232 posts, he represents a high-value padel industry professional with deep expertise in coaching, facility management, and international padel development.

adidas padel

adidas padel

@adidaspadel

Ready for padel 🙌🎾

📷instagramMegaBrand📍 Spain
331.0K
Followers
587
Following
1.9K
Posts
Engagement Metrics
5.7x
View/Follower Ratio
N/A
Avg. Views
Alpha Story
Nov 27, 2025

Adidas Padel (@adidaspadel) commands the conversation in professional padel with 331,000 Instagram followers, positioning itself as the premier equipment brand in one of the world's fastest-growing racquet sports. The verified account serves as the digital hub for adidas' complete padel ecosystem, spanning professional rackets, official tournament balls, performance apparel, and dedicated court installations. The content strategy balances champion storytelling with product innovation and grassroots advocacy. Recent posts celebrating Alejandro Galán's victory at the NEWGIZA tournament generated 1,261 likes, while the launch of the Adipower Legend racket featuring Argentine star Sebanerone attracted 363 engagements within 11 hours. Adidas leverages its status as official ball supplier for Dubai Premier Padel to showcase tournament partnerships, earning 762 likes and demonstrating the brand's integration at sport's highest level. The account maintains strong engagement averaging 831 likes per post, with audience interaction peaking around athlete endorsements and championship moments. For brands and marketers targeting padel's explosive growth market, adidas padel offers unmatched credibility and reach. With verified authenticity, direct relationships with top-tier professional players like Galán and Nerone, and official partnerships with premier tournaments worldwide, a collaboration delivers access to padel's passionate global community. The account's commitment to meaningful initiatives—evidenced by the pink court tribute to resilience that earned 850 likes—demonstrates values-driven marketing that resonates beyond pure performance. For equipment manufacturers, tournament organizers, or lifestyle brands seeking entry into padel's expanding demographic, adidas padel represents the gold standard partnership opportunity.

adidas padel

Nov 27, 2025

Adidas Padel (@adidaspadel) commands the conversation in professional padel with 331,000 Instagram followers, positioning itself as the premier equipment brand in one of the world's fastest-growing racquet sports. The verified account serves as the digital hub for adidas' complete padel ecosystem, spanning professional rackets, official tournament balls, performance apparel, and dedicated court installations.

Rachel Stuhlmann

Rachel Stuhlmann

@rstuhlmann

Tennis & Racquet Sports Content Creator, Correspondent & Consultant🎾 WTA Finals - Riyadh🏆🇸🇦 Nov 6-9 Business inquiries

📷instagramMegaContent Creator📍 United States
303.7K
Followers
430
Following
348
Posts
Engagement Metrics
0.6x
View/Follower Ratio
176.0K
Avg. Views
39/100
Engagement Value
33/100
Influence Score
Alpha Story
Nov 26, 2025

Rachel Stuhlmann (@rstuhlmann) is a verified tennis and racquet sports content creator with 303,736 followers who has built an impressive multi-sport platform as correspondent, consultant, and influencer. Her credentials are exceptional: a former Division I tennis player at the University of Missouri (ranked as high as No. 77 nationally), USPTA certified professional coach, and WTA Finals correspondent covering major tournaments like the 2024 Riyadh event. Her bio positions her as a legitimate sports professional, not just a social media personality. What sets Rachel apart is her unprecedented crossover appeal across racquet sports. In February 2024, OutKick named her the world's No. 1 pickleball influencer, adding to her existing recognition as the top tennis influencer—making her the first person in OutKick history to hold No. 1 rankings in two sports simultaneously. She made her professional pickleball debut at the PPA Virginia Beach Open in September 2024, demonstrating genuine athletic commitment beyond content creation. Her self-described identity as a "racquet sports girl" who loves tennis, pickleball, padel, ping pong, and squash creates natural bridges across multiple equipment categories. Her brand partnerships reflect sophisticated multi-sport positioning. She has secured collaborations with Head Rackets, Asti Spumante (official sparkling wine of ATP Tour), and The Athletic for tennis and racquet sports content creation. These partnerships demonstrate her ability to authentically integrate sponsored content across professional and lifestyle contexts while maintaining credibility with serious athletes and casual fans alike. For padel brands seeking crossover expansion into tennis and pickleball audiences, Rachel offers unmatched strategic value. Her 303,000+ followers represent active racquet sports enthusiasts who already understand the athletic requirements and are likely to explore new racquet disciplines. Her legitimate athletic background and professional coaching certification provide authentic credibility that pure lifestyle influencers cannot match. A partnership could position padel as the natural next progression for tennis and pickleball players, leveraging her multi-sport authority to drive trial among an audience already primed for racquet sport adoption.

Rachel Stuhlmann

Nov 26, 2025

Rachel Stuhlmann (@rstuhlmann) is a verified tennis and racquet sports content creator with 303,736 followers who has built an impressive multi-sport platform as correspondent, consultant, and influencer. Her credentials are exceptional: a former Division I tennis player at the University of Missouri (ranked as high as No.

Alan Flatt

Alan Flatt

@alanlflatt

Venture capital executive focused on the emerging U.S. padel market. Former president and CEO involved in padel industry acquisitions and investments.

📷instagramNanoContent Creator📍 CA, United States
188
Followers
284
Following
1
Posts
Engagement Metrics
N/A
View/Follower Ratio
N/A
Avg. Views
Alpha Story
Nov 25, 2025

Alan Flatt (@alanlflatt) is a venture capital executive and former president and CEO who has built his career around the emerging U.S. padel market. With 188 followers and a focused Instagram presence, Flatt represents a high-value industry insider with deep connections to padel business development, acquisitions, and investments. His bio positions him as a key player in the padel industry's growth trajectory in the United States, making him an authentic voice for padel brands seeking strategic partnerships and market insights. His content showcases direct involvement in professional padel, including posts about the LA Beat Pro Padel league team, demonstrating his active participation in the sport's competitive ecosystem. While his follower count is modest, his audience consists of industry professionals, investors, padel facility operators, and business leaders who are shaping the future of padel in America. This niche, high-value audience offers padel brands access to decision-makers and industry influencers who can drive adoption at the enterprise and facility level. For padel equipment companies, clubs, and investment firms, Alan Flatt offers unparalleled credibility as an industry executive with a track record of padel market development. His background in padel industry acquisitions and investments provides him with the expertise to authentically evaluate and promote padel products, services, and facilities. His connection to professional padel through the LA Beat Pro Padel league further strengthens his position as a credible advocate for the sport. A partnership with Alan Flatt would provide padel brands with access to an industry insider audience that includes facility operators, investors, and business leaders—the exact demographic that drives padel market expansion. His credibility as a former president and CEO in the padel industry, combined with his active involvement in professional padel, makes him an ideal partner for brands seeking to establish credibility and reach decision-makers in the rapidly growing U.S. padel market.

Alan Flatt

Nov 25, 2025

Alan Flatt (@alanlflatt) is a venture capital executive and former president and CEO who has built his career around the emerging U. S.

Danea Zeigle

Danea Zeigle

@allthingspickleball

Founder and CEO of ALL THINGS PICKLEBALL LLC in St. Petersburg, Florida. Pickleball content creator and social media expert. Manages @allthingspickleball social channel. Provides pickleball tips, drills, tutorials, and equipment reviews.

📷instagramMacroContent Creator📍 FL, United States
60.9K
Followers
1.5K
Following
861
Posts
Engagement Metrics
N/A
View/Follower Ratio
N/A
Avg. Views
Alpha Story
Nov 24, 2025

Danea Zeigle (@allthingspickleball) is the Founder and CEO of ALL THINGS PICKLEBALL LLC in St. Petersburg, Florida, and a pickleball content creator and social media expert. With 60,921 followers and 863 posts, she represents a high-value racket sport industry leader with deep expertise in pickleball content creation, community building, and brand partnerships. Her bio confirms her role as Founder and CEO of ALL THINGS PICKLEBALL LLC and her expertise in pickleball content creation and social media management. Her content showcases pickleball tips, drills, tutorials, equipment reviews, and community engagement. Her audience consists of pickleball players, coaches, facility operators, and pickleball enthusiasts across the United States. This engaged, growing audience offers padel brands access to a racket sport community that shares significant similarities with padel—hand-eye coordination, strategic gameplay, and social appeal. The crossover potential between pickleball and padel is particularly strong, as both sports appeal to similar demographics and share technical similarities. For padel equipment companies, clubs, and training facilities, Danea Zeigle offers strong credibility as a racket sport content creator and community builder with proven expertise in growing racket sport communities. Her background in pickleball content creation and social media management provides her with the expertise to authentically evaluate and promote padel products, training programs, and facilities to a racket sport audience. Her location in St. Petersburg, Florida, further strengthens her position as a credible advocate for racket sports in one of America's fastest-growing markets for both pickleball and padel. A partnership with Danea Zeigle would provide padel brands with access to a large, engaged racket sport audience that includes pickleball players, coaches, and facility operators—the exact demographic that could drive padel adoption. Her credibility as a racket sport content creator and community builder, combined with her proven track record in growing pickleball communities, makes her an ideal partner for brands seeking to reach racket sport enthusiasts and drive padel adoption among pickleball players.

Danea Zeigle

Nov 24, 2025

Danea Zeigle (@allthingspickleball) is the Founder and CEO of ALL THINGS PICKLEBALL LLC in St. Petersburg, Florida, and a pickleball content creator and social media expert.

Andrew Schulz

Andrew Schulz

@andrewschulz

Comedian & padel enthusiast, spokesperson for padel haus

📷instagramMegaContent Creator📍 NY, United States
4.5M
Followers
2.6K
Following
4.4K
Posts
Engagement Metrics
0.3x
View/Follower Ratio
1.4M
Avg. Views
40/100
Engagement Value
65/100
Influence Score
Alpha Story
Nov 23, 2025

Andrew Schulz (@andrewschulz) represents padel's most powerful crossover into mainstream entertainment, bringing 4.5 million followers from the comedy world into the sport as an official spokesperson for Padel Haus and team captain for the Reserve Cup Miami 2025. While primarily known as a comedian and podcast host, Schulz's authentic padel involvement extends far beyond celebrity endorsement—he's actively competing alongside world champions and driving the sport's visibility into entertainment circles that traditional padel influencers cannot access. His content generates an average of 1.4 million views per reel, with a recent post playing padel with world champions Agustin Tapia and Federico Chingotto reaching 455,000 views on Instagram alone. This reach is particularly valuable because his audience spans comedy fans, podcast listeners, and mainstream entertainment consumers aged 18-45—demographics that padel brands struggle to penetrate through traditional sports marketing. His role as team captain for the Reserve Cup, competing for the largest prize pool in padel history ($1.7 million) alongside Derek Jeter and Jimmy Butler, positions him at the intersection of celebrity culture and professional padel. Beyond social media, Schulz demonstrates genuine commitment to growing the sport. He organized the Hamptons Padel Classic charity tournament benefiting fertility grants and maintains active partnerships with Padel Haus Brooklyn and Brisas Padel in East Hampton. For brands seeking to position padel as a lifestyle sport embraced by cultural influencers rather than niche racquet sport enthusiasts, Schulz offers unprecedented mainstream credibility. His involvement signals that padel has transcended its origins to become a sport attracting A-list talent and entertainment industry investment, making him an ideal ambassador for brands targeting mass-market awareness and cultural relevance beyond traditional athletic audiences.

Andrew Schulz

Nov 23, 2025

Andrew Schulz (@andrewschulz) represents padel's most powerful crossover into mainstream entertainment, bringing 4. 5 million followers from the comedy world into the sport as an official spokesperson for Padel Haus and team captain for the Reserve Cup Miami 2025.

Sanne Vloet

Sanne Vloet

@sannevloet

Co-founder @nekohama, Founder @soulsyncbody, Linktree link: linktr.ee/sannevloet

📷instagramMegaContent Creator📍 CA, United States
957.2K
Followers
1.4K
Following
1.9K
Posts
Engagement Metrics
0.3x
View/Follower Ratio
243.6K
Avg. Views
34/100
Engagement Value
48/100
Influence Score
Alpha Story
Nov 22, 2025

Dutch model Sanne Vloet has built an empire at the intersection of fashion and wellness, amassing 957K Instagram followers while expanding her entrepreneurial reach into the padel world. As a former Victoria's Secret Angel (2015-2017), Vloet leveraged her runway credibility to launch Soul Sync Body, a fitness platform offering 250+ on-demand Pilates and strength training workouts that has inspired over 1 million people globally through her #TrainLikeAnAngel journey. She co-founded Nekohama, a ceremonial matcha brand sourcing premium tea from Kyushu, Japan, demonstrating her ability to convert influence into sustainable business ventures. Vloet's strategic entry into padel comes through a March 2025 partnership with Reserve Padel Miami, where she's hosting Soul Sync Body's Silent Disco Pilates event at the 100,000-square-foot luxury facility in North Miami. The collaboration positions her at the nexus of Miami's affluent fitness scene and padel's explosive growth in the U.S. market. Her content strategy blends elite training tutorials, wellness philosophy, and lifestyle aesthetics—attracting fitness-conscious professionals aged 25-40 who represent padel's core demographic expansion beyond traditional racquet sports. For padel brands targeting wellness markets, Vloet offers authentic crossover appeal. Her audience values movement quality and holistic health, making collaborations feel organic rather than transactional. With proven entrepreneurial success and an established partnership with a premier padel venue, she represents a gateway to affluent consumers who prioritize both performance and lifestyle integration.

Sanne Vloet

Nov 22, 2025

Dutch model Sanne Vloet has built an empire at the intersection of fashion and wellness, amassing 957K Instagram followers while expanding her entrepreneurial reach into the padel world. As a former Victoria's Secret Angel (2015-2017), Vloet leveraged her runway credibility to launch Soul Sync Body, a fitness platform offering 250+ on-demand Pilates and strength training workouts that has inspired over 1 million people globally through her #TrainLikeAnAngel journey.

Paige Lorenze

Paige Lorenze

@paigelorenze

Tennis WAG

📷instagramMegaContent Creator
1.0M
Followers
2.8K
Following
1.1K
Posts
Engagement Metrics
0.5x
View/Follower Ratio
534.5K
Avg. Views
40/100
Engagement Value
74/100
Influence Score
Alpha Story
Nov 21, 2025

Paige Lorenze has mastered the art of leveraging her position as tennis's most fashionable WAG—girlfriend of American pro Tommy Paul—into a sophisticated lifestyle empire. With over 1 million followers, she's transformed courtside appearances into a full-fledged business, seamlessly blending her tennis world proximity with her entrepreneurial ventures. Her Instagram strategy reveals a sophisticated understanding of brand partnerships and authentic lifestyle content. Recent posts showcase paid collaborations with luxury brands like Laneige and Naked Smoothie, with engagement consistently exceeding 25,000 likes per post. Her content strikes a balance between aspirational luxury—cozy Connecticut weekend getaways featuring designer pieces—and accessible authenticity, evidenced by posts asking "what's in my bag?" that resonate deeply with her audience. The tennis connection runs deeper than courtside selfies. As featured in Forbes, Lorenze has incorporated the sport into her lifestyle brand Dairy Boy, launching tennis-inspired apparel collections that capitalize on the sport's recent cultural renaissance. Her appearance at Wimbledon 2024, notably wearing a "Padel Tennis" outfit covered by Elle Magazine, demonstrates her awareness of racket sports' growing crossover appeal. While her primary sport category remains tennis, her casual padel fashion interest positions her at the intersection of two rapidly growing racket sports communities. Her content during Grand Slam events—particularly the 2025 Australian Open where she was dubbed "best tennis WAG"—generates significant engagement, with comments praising her fashion choices and authenticity. This strategic positioning makes her an ideal ambassador for brands targeting the upscale tennis and emerging padel demographics.

Paige Lorenze

Nov 21, 2025

Paige Lorenze has mastered the art of leveraging her position as tennis's most fashionable WAG—girlfriend of American pro Tommy Paul—into a sophisticated lifestyle empire. With over 1 million followers, she's transformed courtside appearances into a full-fledged business, seamlessly blending her tennis world proximity with her entrepreneurial ventures.

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